新款"迷你"车脱颖而出，在底特律国际汽车展上赢得"北美年度轿车奖"。"迷你"车终于成功了。 但这还不是此款"迷你"车非常经历的最后结论。爱国的车迷们只有回到"MGB"时代才能想起英国车当年在美国获得这种赞誉的光景。它还让我们想起，虽然宝马参与陆虎购并事件是场灾难，但至少这个牌子还是保住了。宝马收购劳斯莱斯也同样如此，引人注目的新款劳斯莱斯车型"幻影"就证明了这一点；与此相同的情况还有大众公司恢复"宾利"品牌。福特公司旗下的"美洲豹"和"陆虎"也正在重振旗鼓，而日产、丰田、本田和标致公司似乎也很乐于在这里生产轿车。不管怎样，"迷你"车的获奖似乎在某种程度上证明了英国的管理质量。 "迷你"车娇小的外形是1959年以来英国汽车的标志。改进的新款"迷你"车在一个以偏爱宽敞轿车而著称的大陆上赢得了最高荣誉。 这款由德国汽车巨头宝马公司生产的新型"迷你COOPER"车，在底特律汽车展上被评为"北美最佳年度轿车"。 虽然有人担心"迷你"车是否会受欢迎，但自去年3月在美国投放市场以来，宝马已售出2.5万辆"迷你"车。新款"迷你"车在底特律打败了包括宝马7系、本田雅阁、日产350Z和庞蒂克Vibe在内的11个进入决赛的对手。它在创新、设计、安全性、驾驶性能、司机满意度和物有所值方面都被评为最佳。
自从2001年4月首批新型"迷你"车在考利走下生产线以来，全球已售出14万辆，其中在英国售出4.66万辆。 |
New Mini wins North American Car of the Year award New Mini sets out to win award as North American Car of the Year at Detroit's International Auto Show. Mini succeeds. The end. But not the last word on this particular Mini adventure. Patriotic petrolheads have to go back to the days of the MGB to think of a time when a British car demanded that sort of acclaim in the States. It is also a reminder that, even though most of BMW's involvement in the Rover saga was a disaster, its custody of this marque, at least, was securely handled. Much the same can be said of BMW's ownership of Rolls-Royce, evidenced by its striking new model, the Phantom, and of Volkswagen's revival of Bentley. Ford-owned Jaguar and Land Rover are also going through a renaissance, while Nissan, Toyota, Honda and Peugeot seem happy to make their cars here too. Whatever else, it seems to say something about the quality of British management. The updated version of the Mini, whose diminutive dimensions have been a symbol of British motoring since 1959, has won a top accolade in a continent renowned for its love of monster automobiles. The new Mini Cooper, made by the German giant BMW, has been named North American Car of the Year at the Detroit motor show. BMW has sold 25,000 Minis since it was launched there last March, despite concerns over how it would be received. The Mini beat 11 other finalists to the award in Detroit, including the BMW 7-Series, the Honda Accord, the Nissan 350Z and Pontiac Vibe. It was judged the best for innovation, design, safety, handling, driver satisfaction and value for money. A spokeswoman for Mini said there had been questions about how the car would sell in America because it was so different to what drivers there were used to. " It is quite a lot bigger than the old Mini but it is still a small car," she said. " It has an international appeal and the history is part of it." Since the first new Minis left the production line at Cowley in April 2001, 140,000 have been sold worldwide, including 46,600 in Britain. |
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